This year, 2017, marks my 10th year of blogging. I’ve learned a lot during this decade. When I first began blogging, there were no gurus to follow and equations to plug into; it was simply write, publish, share, comments, repeat. Over the years, I’ve gotten most of the formulas correct, but there were mistakes along the way. Below are 10 blogging mistakes to avoid that I’ve learned personally or from others.
Mistreating your blog.
Whether you’re blogging professionally or as a hobby, treat your blog as a professional space. Dedicate the time to make it influential.
2. Undefined space
This was my issue for many years; partly because I had so many ideas and didn’t want to focus on a single idea and secondly, I wanted to express myself in ways that may not have aligned with my 9 – 5. Now that I’m nearing retirement, I feel free to discuss topics that are sometimes deemed taboo.
3. Professional Design
Way back in July 2007, when I first began blogging, there weren’t many well designed blogs among casual bloggers. It wasn’t until 2010 or so that I finally got with the program and had my blogged styled. Now, there a tons of affordable options for every platform.
4. Being boring
My goodness. I was super niche-y when I first started then I changed, and changed, and then changed again. One of my biggest blogging mistakes was being too boring. During one period, I wanted to sound like a news reporter and tried to mimic “big journalism”. Umm, no. Just no. My content was boring, it was challenging to write because that wasn’t my normal voice, and I stalled quite a bit.
5. Broad topics
Trying to capture too much content at one time is overwhelming to the reader. Many topics can be narrowed and put into a series if necessary. Give the reader a central focus and get out. Please don’t linger or they won’t.
6. Stolen content
I’ve never done it and you shouldn’t either. It’s one thing to be inspired but copying someone’s content word for word even with a link back is just terrible. Please don’t do that.
7. Poor editing
During some weird period, I’d write and publish. I didn’t edit or anything. I’m not sure where that weird phases came from but I’m glad it’s gone. Write, save, reread, edit, reread, and then publish. You may have a few typos, but hey, it’s OK and being a perfectionist isn’t glamorous.
8. Not sharing your content
The publish and roll method doesn’t work and the “if you write it, they will come” is a lie. Install share buttons on your blog to make it easy for your content to be shared. Become visual on social media and share often. Your content should be revolving all times of day. Click here to see how to begin that process.
9. Ignoring SEO
I know, I know, you just want to write. I know they told you that “if you write, the people will come”. However, in order to get traction on your work, it must be SEO Friendly and optimized for search engines. The best way to do this is to have clear, concise, and coordinated content.
10. Being a loner
Many writers claim the lone wolf and being introverted but hang those titles to the side for now, get out there and socialize. Become a part of a tribe, not a link farm, but an authentic group of other writers, bloggers, and creative individuals helps with social shares, feedback as needed, and support along your blogging journey.
10 Blogging Mistakes to Avoid can be mastered with the two tools below.
To begin your blogging journey, download the free blogging kit, something I wish I had early on. After you finish your kit, get the complementing Blogging Guide companion for the detailed blog starting process.
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