There’s not a day that goes by without a newbie blogger asking the question, “Should I post a negative review?”
In short, hell yeah you should.
many seasoned, sponsored driven bloggers will tell you, “Oh no, I like to keep the tone of my blog positive, so I don’t post negative reviews”
“Sponsors don’t want to work with people who are negative”.
That’s a lie and a bunch of sheepish bullshit.
Look, here’s the thing about blogging…
Blogging is a social media platform, social media journalism, if you will, that allows the content creator to share her authentic voice. Unlike traditional journalism, bloggers can skirt traditional formalities and the need to project perfection. Bloggers are not forced to abide by political correct verbiage or held to pristine standards.
That’s the beauty of blogging.
Blogging is a business.
…a business sect that supports authenticity, realness, oneness, openness, and flows in between.
So hell yeah, you should write a negative review and here are a few more reasons why.
- You went to said restaurant, on your own, unprompted, unsponsored, and wanted a banging burger combo. The banging burger combo was more like a rat shit sandwich. Yeah, like a major barf special. Now, would you want a friend or family member to experience rat shit between two slices of light bread? Nope, you wouldn’t, so write that negative review. If you’re a lifestyle, food, travel, or mom blogger, the content fits perfectly. If you’re another type of blogger, try mirco-blogging with SnapChat, Twitter, Instagram, Facebook, or even one of the review sites like Zomato.
- You went to said event, on your own, unprompted, unsponsored, and expected to network with industry elite as advertised. Now, when you arrived, there was not a person in sight, no water, no food, and air conditioning was nonexistent, do you share this information, of course you do, but with finesse.
Remember above when I semi-shaded bloggers who are sponsor driven? Yes. Good. I meant to do that because they cheapen the profession and make bloggers out to be fucking liars. Those types of bloggers and Youtubers really get on my last nerve.
I get it.
I get it.
So, if you want to offer authentic balanced content, here are three steps to follow so you too can get the coin and not seem like a blogging liar.
Determine the type of post you’re going to write: 1) Self-directed unsponsored, 2) Sponsored overview 3) Sponsored feedback
These are the top three types of reviews that readers are most drawn to.
- The self-directed unsponsored post is a post you’ve created completely on your own. There is no special treatment or fancy algorithm in this post. Here’s where you can go all in on rat shit sandwiches, crusty lipsticks, funky perfumes, or shine brightly on it’s greatness.
- Sponsored overviews are posts in which the sponsor has specifically asked for glowing remarks. This happens a lot though people will say that it doesn’t. Even if bloggers give the “though opinions are my own” disclaimer, its usually no negativity in the post. Here is where you’ll need to get creative with your words. Here is where you’ll find three to five special things about the product or service then stroke the hell out of it. The consumer, a smart consumer, will then research the brand to see if it’s a good fit for them. Here, you aren’t leaving direct negative remarks, but kind of lying by omission. It happens, it’s on the fringe of unethical, but really it does, a lot.
- Sponsored feedback. There are only a few people I’ve found who carry this one well. A sponsor reaches out to them with a product or service in exchange for an honest review. They, the content creator, offers true feedback of their experiences, and life goes on or not. This is the one where bloggers will say, “If I don’t like the product, I won’t review it”. This is the biggest fallacy to their brand as well as the sponsor. Give feedback as constructive criticism and also give a few good points.
As a content creator, you have a responsibility to your brand and your bond. Negative reviews aren’t the end of the world to a brand, on either end, but provides balance to those who consume your material. Your readers will appreciate your honesty and continue their support when they feel that you’re being forthright and not just cheesing and chasing coin.
Nothing will piss a reader off faster than a fake review that sent them to make purchases, and left feeling bamboozled.
Don’t bamboozle people.
Write that negative review if you have to.