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It’s Time to Divorce Your Facebook Group

By May 15, 2016April 20th, 2017Blog + Business

Facebook is definitely the father of social media.

There are 1.65 billion active Facebook users with over 4.5 billion likes given daily. It’s no secret that Facebook is a positive catalyst for social media personalities, bloggers, and entrepreneurs. With the range of users, Facebook is used to leverage products and share information with content consumers. Moreover, Facebook Groups can be used to target specific audiences as well as be a resource for gainful information.

As with all things social media, there are lists of positives and even longer lists of “please don’t do that”.

If you’re finding that some of your groups are aligned with “please don’t do that”, it just may be time to divorce that Facebook Group.

divorce-your-facebook-groupIt’s definitely time to divorce your Facebook Group if you’re experiencing any of the following:

  • The drama outweighs the business acumen.

There’s no doubt that I visit some Facebook Groups to read the daily tales. If it’s not someone using foul language and posting inappropriate memes, it’s one of the Negative Nancys growling and howling at everyone’s questions. Just recently, in a group that I follow, there were fights regarding another blogger’s care about the changes within Instagram. Oh, how these threads can carry on and on. If the drama outweighs the business acumen, it just may be time to divorce your Facebook Group.

  •  It’s flooded with information that you already know.

As mentioned above, experienced bloggers often head for higher grounds because they are advancing to or have advanced to new levels, thus needing to associate with different circles. More times than not, experienced bloggers leave drama filled groups to associate with those who make sizable imprints within their niche. The time spent entertaining drama is time away from your purpose, unless you do what’s next.

  • It’s littered with grandiose self program.

With the allure of the almighty “6-figure” blogger comes a trend in blogging and entrepreneurship that is akin to late night infomercials, grandiose self-promotion. Bloggers, and entrepreneurs turned coaches and eCourse gurus are marking their territories all over the web. You’ve seen them around: the business coach, the lifestyle coach, the millionaire strategist, the emperors of everything social media, you’ve seen them hustling for newbie money promising 30-day millions and widespread success. The problem with this is, just in the week’s prior, they were newbies themselves, now they’re offering answers to the many questions from their fellow newbies and always coupled with links to their blog and eCourses. How convenient, right?

There will be many questions within your Facebook Groups, but a response does not require link drops and a final call to your eCourses.

When this behavior becomes prevalent, it’s time to block and divorce.

  • The mission of the group shifts.

Many of us join Facebook Group based on its premise; whether it’s a TV Gossip Group, food bloggers group, travel enthusiasts or link farm, we join based on their posted missions. With growth and time, sometimes Facebook Groups change its focus and shifts from it’s intended purpose. This isn’t always a negative, but it is something to consider when determining if it’s a good fit for you.

  • Little to no participation

When Facebook Groups experience all of the above: drama, recycled information, too much self promotion, and a wayward vision, participation decreases and the group begins to resemble a rest home then eventually “Shady Pastures”. Once the admin of the group reduces their visibility and hell breaks loose, participation dies out. If posts are few and far, remove yourself from the group and move on the places with an active pulse.

Have you divorced a online group recently? Tell us why below and also subscribe to receive tips on how to use Facebook Groups to your advantage.

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